EFL 3PL, the leading 3PL company in Sri Lanka, bagged Gold for the second consecutive year in the B2B Brand of the Year category at the recently held SLIM Brand Excellence Awards 2022. This recognition is a testament to the outstanding initiatives undertaken by the company amidst all the challenges in these unprecedented times to enhance the brand image while continuing to expand its logistics services portfolio to serve diverse industry verticals in Sri Lanka. This award further cements EFL 3PL’s position as the pioneer in the retail logistics sector.
The SLIM Brand Excellence Awards are a celebration of brand excellence at a national level that rewards the outstanding efforts of marketers and aims to raise local brands to international standards. Every year, a panel of judges evaluates the contenders in various categories and recognises those who have elevated their brand to the highest possible standard. In line with the theme – Mettle of Resilience, SLIM recognized brands that performed exceptionally well and those which stayed resilient despite multiple challenges faced as a Nation. EFL 3PL applied under the B2B Brand of the year category which recognizes the best among the Business-to-Business brands marketed locally.
EFL 3PL transformed its brand architecture to a monolithic brand structure on its journey to brand excellence, allowing key solutions offered under its portfolio to be easily recognised by potential customers. Customers were able to enjoy end-to-end logistics solutions to the most complex logistics challenges. As a brand with a distinct brand identity, EFL 3PL has always been able to differentiate itself from its competitors in the industry.